Service blueprints became popular over the last few years as service designing has grown as a profession. They are useful in service designing and sometimes operational management uses them to measure the efficiency of work within an organization.   Service blueprints are an elongated version of a customer journey map. A customer journey map shows […]

Today, ecommerce trends continue changing in a breeze amid this COVID-19. Customers have become pickier and more discerning than ever. Adobe says that 38% of online shoppers leave a website if they find the design unattractive. That’s the reason why businesses are working hard to come up with a clean and easy to navigate website. […]

Designers need to come up with innovative concepts and ideas to make the design work for web products. A designer, apart from just creating designs, also has to create connections, trust, and brand between users and their designs. In this blog we have discussed seven design psychologies a designer should know. Also, we have discussed […]

What is a brand identity The brand identity of a company is much more than just it’s logo and trademark. It is a collection of all elements that a company creates to portray the right image to its customer. It may include its trademark, name, logo, communications, and visual appearance. Brand identity is the sum […]

  We are driven by visual stimuli and our long term memory is populated with images, not words. Our brain has almost ninety percent of the information in visual form.   In the case of digital products, customer experience also begins with a visual impact or user experience (UX) design of a website. Research shows […]

The First Impression First impressions are critical for online stores. It's because customers can easily click on the “x” and reach another alternative company that sells identical products. Therefore, your homepage needs focus. It requires a value proposition. Here, it's wise to share how your company is different from the hundreds of others online. Your […]

The splash screen was produced out of a necessity for applications to put in no time flat setting up before the user can get going. Regardless of how quick your application is at starting up, there’s quite often a couple of little undertakings that either the working framework or your very own application code, need […]

Just like every profession, the duties of a designer are challenging too. The designers often commit certain mistakes that make it challenging for them to rectify it later. Mistakes done by a designer have some adverse effects on the business and also it is the crimes of graphic design. Businesses with a poorly constructed website […]

What is a logo? Why is it important you may ask… well, to put it simply. A logo is a brand’s mark. It is that crucial element by which people recognise and associate a product with the company. You could say, once a logo is designed, it is meant to stay the way it is […]

While designing Mobile applications we should take care of the small things because those small things make a good User interface. I am sharing some of the basic mobile design aesthetics which we all should use for better results.   There are following points need to take care while mobile design:   Reach Area  Thumb […]