Designing and developing for the web has always been a moving target. Browsers and technologies have been perpetually changing requiring constant evolution of skill set. But there are still some overarching truths that remain. In this blog, we will look at the most commonly overlooked challenges that designers face while designing for the modern web. […]

Brand Identity   Amazon’s CEO Jeff Bezos says, “Branding is what people say about you when you are not in the room.” Your brand is how your audience perceives your organization as a whole. It’s the lasting impression businesses leave on their customers and clients. It’s shaped largely by the visual identity that businesses present […]

For a great product, building its features, and functionality is not enough. Users expect the interface to enhance the overall experience, while still functioning perfectly and fulfilling their every need. Agencies that offer mobile app design services can fulfill those needs. The new and Improved buttons, forms, and animations can make an app design feel […]

Today’s consumers are demanding more from companies. Customers anticipate products, services, and information that are timely and catered to their specific needs and desires. Traditionally, companies develop and market products based on market segmentation and demographics. They assume the features, functionality and messaging will meet the needs of all of the customers in that demographic. […]

A website prototype takes it to a whole new level by adding interactions and animation and giving a user a look and feel of what an end product will look like. But before we dive into details of how to create a prototype for a website, let’s take a moment to clear out any confusion […]

The latest research says that e-commerce category pages have higher click-through rates in search than individual category pages. So, check out if your e-commerce website is struggling to attract shoppers and convert them. Their category pages and especially those on mobile might be in need of a redesign. Also, the product category pages, according to […]

We use the term design strategy to describe the nexus between corporate strategy and design thinking. Corporate strategy is the traditional method that businesses and other similar entities use to identify, plan, and achieve their long term objectives and goals. Design Thinking is a methodology that provides a solution-based approach to solving problems by engaging […]

Today, the traditional ways of learning such as instructor-led PowerPoint lectures or training workshops, are no longer moving the needle. Most of the modern workforce is online now. They are in need of learning that can constantly adapt to solve knowledge and skill gaps in the ever-changing business landscape. Just as building a software product requires […]

Customer journey mapping visually represents the processes a customer or prospect goes through to achieve a goal with your company. Customer journey mapping assists in getting a sense of your customers’ motivations, needs, and pain points. It’s not just enough to simply understand the customer journey. It’s best to visualize it into a diagram for […]

Earlier, businesses running A/B Testing programs would boast that they had hundreds of live experiments running at any point in time. But now they understand that the real measure that matters are not the test counts, but the effectiveness of those experiments. In this blog, we will examine how UX testing tremendously improves split testing […]