Three Levels of Emotional Design
UI/UX Designs
Visceral design taps into our unconscious attitudes, beliefs, views, feelings, preferences, and dislikes with sensory information (e.g. visible, audible and haptic (i.e. touch-based) characteristics) that bypasses deep, conscious processing. In order to elicit the desired emotional response in your potential customers you must aim, not just for beauty, but aesthetic appeal. Various accounts of human […]