User Interface design is crucial for several reasons. The more intuitive the user interface is, the easier it is to use. It adds the concepts of- usability, visualization and functionality. The better the user interface is , the more your users it will attract. Designers should work hard, so users don’t have to. Building the […]

In pre-industrial times, businesses used branding elements as identity marks to differentiate their products from the competition. However, businesses today follow more assertive branding processes to influence customers’ buying decisions with powerful digital experiences. Digital advancement over the years has added graphic designs, illustrations, infographics, and a chain of other design elements to brand identity […]

UX designers use diverse UX research techniques to analyze the competitive environment of businesses. Every UX research methodology has its own set of advantages and disadvantages. Businesses should evaluate each methodology while availing UX/UI consulting services to make the best choice. The choice will also depend on allocated budgets dues to the costs associated with […]

Back in 2009, Walmart experienced a historical drop rate in its sales ratio. It was due to the poor customer experience that caused the company to lose billions of dollars for seven consecutive quarters. All this happened due to a single miscalculated customer research strategy. Walmart’s strategic team ran a superficial survey to study the […]

Microinteractions in web interfaces are instances of users interacting with a design and have an impact on user experience. When iPhone users call out to Siri, a simple visual audio wave conveys that someone’s listening. Such small and usually overlooked microinteractions are essential for competent responsive web design services. However, overuse of design elements in […]

Graphic Designing is the art of representing an idea by combining shapes, text, colors, and images. It includes everything from fine arts to printed advertisements to modern day mobile application designs. The impact of graphic designs, imageries, video content, etc. over the target audience has always exceeded textual information. Businesses have largely experienced the power […]

An intuitive digital interface is an outcome of carefully planned structure and navigation. The target audience of any business needs a clear and quick way to access necessary information from its website. Information architecture is essential for building a meaningful and effective website structure. Providers of UX research and design services map dynamic user preferences […]

Over 2.1 billion people* surf the web using smartphones. Mobile applications play a big role in enabling users to effortlessly find what they are looking for. They have also become an essential medium for businesses to stay connected with their target audience. The more intuitive a mobile app is, the better engagement it can garner […]

Visual designs have a strong influence on driving user engagement across social media platforms. GIFs are the latest addition to the spectrum of visual elements on social media including images, videos, infographics, etc. Giants such as Google and Twitter frequently use GIFs as an interactive medium to communicate with their target audience. GIFs now prominently […]

The process of designing web interfaces requires a thorough understanding of business objectives, digital requirements, and user needs. It is critical for businesses to match their user’s needs and expectations with clear and easily accessible interfaces. ‘User Journey Mapping’ is the first step within UX Research and design services for building intuitive digital designs. It […]