Website pop-ups and overlays can have a negative impact on the browsing experience of users. Promotional content, in particular, can distract users and drive them away from the website. Bad pop-up practices including poor timing and language dilute brand reputation. It is for this reason that Ethan Zuckerman, the man who invented pop-up ads, apologized […]

As a UX designer, one needs to do research. For those who don’t have the idea what fidelity is? it is basically the details in the design structure and high fidelity means point by point level of detailed structure and functionality. They basically fill the gaps and missing parts in low fidelity designs and precisely […]

According to Statista’s 2016 reports, the global mobile app revenue is estimated to cross 188 billion US dollars by 2020. It is more than double the global mobile app revenue recorded in 2016. The lucrative mobile app economy is attracting multiple industry businesses to establish a mobile-first online presence. However, it is essential to make […]

Design Cycle of UI/UX   Today I am going to share some basic UI/UX cycle which we need to take care so that the project in which you are working could start and end without any problem. We need to follow some basic process.   Research Analysis Design User testing   These 4 processes we […]

Artificial intelligence is poised to transform the way we interact with the digital world. The influence of AI in digital interfaces occurred in the mid-90s. ‘Clippy’, Microsoft’s animated paperclip help assistant is the first classic example of an Intelligent User Interface. Clippy first appeared in Microsoft’s Windows 97 operating system. An Intelligent UI or IUI […]

What is Infographic Design? An infographic is a collection of image, chart, and text that gives an easy-to-understand overview of a topic. There are three parts of infographics- visual, the content, and knowledge. The visual is about colors and graphics, Text usually serves as the content for infographics and One of the most important aspects […]

The process of creating intuitive digital designs involves the creative skills of designers with a focus on fulfilling user needs. A common theme that occurs in websites and apps with low adoption issues is a failure to address user needs.   Dave Gray, the founder of XPLANE, introduced ‘Empathy Maps’ as a human-centric tool to […]

Renowned American software designer and programmer, Alan Cooper introduced the concept of personas as a practical design tool. He invented user personas during the course of implementing a design methodology that was user-centric. Since then, user personas have become critical design tools to understand user needs and preferences with regard to digital interfaces.   By […]

Back in 1999, DoCoMo gifted us with the world's first smartphone with internet accessibility. Since then mobile internet connectivity has become widespread and much faster with a wide array of smartphones. Smartphones play an important role in enabling consumers to avail multiple services from booking cabs to ordering products and executing transactions. The proliferation of […]

Today in this competitive world content plays a very crucial role and design is a big part of it. Is the user able to grasp the content, how much content are they able to take in and is clearly understandable to them without giving much of a load? So, designing is our tool to get […]