It is common in the web design industry to estimate the cost of a web design project. But to estimate the cost of a website design isn’t as simple as it seems. It is because of the two factors:   Websites vary a lot in terms of design and functionality The pricing varies from agency […]

Colors form an integral part of the world we live in. And more often than not, colors can also validate our feelings, emotions, and even taste! They can have a major influence on people's purchase decisions. Most brands associate themselves with one or more colors; organizations have embraced color psychology as a major driver in […]

Businesses generally are in need of a UX audit when they are not satisfied with how their product is performing. What's worse is, they don't even know the reasons why it is happening. So, most of them hire a UX consulting agency for analyzing the data to amend the situation. This is where the role […]

So many people discuss about a “good” website design. But what exactly a “good” web design consists of? How can someone tell if your web design is working, for instance? And what exactly we need to look for in a good website design? If we don't have a clear and concise metrics for measuring the […]

It is essential for designers and developers to have a deep understanding of building an app and launching its prototype. This understanding alone can assist in differentiating your startup from the rest. It can give startups a competitive advantage while pitching their app to potential investors. The venture capitalist Marc Andreessen of Andreessen Horowitz, a […]

In the growing visual design trends, color has taken a center stage. Colors have great visual strength and expressiveness, which attract users and even designers, who use color as a focal design element. Great designers or custom web designing services put more emphasis on colors than other content elements. They focus on colors even more than […]

Steve Jobs once argued that, “Design is not what it looks and feels like, but how it works.” Formative and summative evaluations are both a form of evaluative usability research. UX Consulting agency conducts them to understand how a product performs compared to benchmarks in the product’s history. Unlike summative, formative is also considered to […]

Designing a great website requires a thorough understanding of the navigation behavior of your target audience. An awful UX design can easily confuse & frustrate visitors and make your business suffer big time. But, a seamless and intuitive user experience can substantially increase the engagement and conversion rate. A great UI UX design agency can […]

Social media is a phenomenon that people might enjoy or hate. But they can’t deny it. For many people, social media brings numerous improvements to their personal and work lives. No matter who they are or what their profession is, the chances are that it is part of their life. For businesses that want to […]

We are seeing an increased need for new products and services rapidly emerge as we come out of lockdown. For startups or established organizations, it's important to understand the differences between a Proof of Concept (PoC) and a prototype. And also, where and how they can add value in the product design process. The lines […]