Among a number of factors and designing trends that we have witnessed in recent years, one that has actually impressed both the users and the designers is the Storytelling. It is one of the popular design approaches at current time that is being practised by the top design firms in their web and mobile design applications to push it to the next level. 
Storytelling Approach
The purpose of Storytelling in web design is to familiarize user with a concept by means of images and visuals. Images act as a powerful way to illustrate the story and draw the viewer in making them more interested so they will want to find out more by reading the copy. The copy of the storytelling web design should be simple, narrative and used to guide the reader as they navigate the story. Most of the time a good amount of scrolling is involved for the user. Storytelling web design is often done is a fun fashion that establishes an emotional connection.
The Design Procedure
- Make User Play A Role In The Story- The simplest way to instantly engage your user is by making them play a role as a character. Think of the ways to employ the user as a character in your story by personalizing it in the way information is represented.
- Use Of Text Or Images- From designer’s perspective, visuals are very important in their work. Most of the times pictures are used to tell the stories. Apart from this, typography is oftenly used as they are much more expressive medium to visualize a story.
- Use Of Responsive Visuals- Incorporating responsive visuals to seek user action is a very useful way that often plays a major role in storytelling. In most of the cases,it is like a simple animation that is controlled by user. In general, a visual reaction can be attained just by clicking or scrolling and through some more complex actions like a form submission.
- Use Proper Information Flow- Most of the Storytelling Design comprises of a three sequence from starting to the end. A story told with a single image follows the same narrative arc, however, it becomes even more crucial in case of a long and more complex story. Spend some time to map a sequence that describes the complete story through a smooth flow of information.However, the challenges come somewhere in the middle where you have to engage them and the end you have to work on your target.
Although Interaction design is not considered as major web design branch, however, it is the crucial to allowing users as the part of the story that you tell and which allows them to participate instead of just being an observer.
