Mobile phones are the part of every hands now and for the reason Mobile UX is important. Mobile devices are tiny as compared to the desktop and fits every hand with ease with no compromise in terms of features they provide. They are getting smarter with passing of everyday. This versatile nature of smartphones have made them the first choice of electronics among users to get connected to the web.
Before I proceed to differentiate between the two types of user experiences mobile UX and desktop based UX, I would like to draw your attention towards this user base in the past 9 years.
Image Source:smartinsights.com
This statistics is a clear depiction of how mobile user base has risen tremendously over the past few years. For the UX people, this data is worth analysing as they need to prioritize the mobile UX experience over desktop.
So, here I have tried to make a distinction between the mobile UX and the desktop UX. So, how do these experiences differ? What are the challenges for designers and how to tackle them? Let’s take a look.
Must Read: Mobile Apps Design Trends to Expect in 2017
Mobile UX Witnesses Space Challenges
When you design for mobiles, the features to be added are boundless and the screen is limited. Unlike desktop screens, you don’t have much room to demonstrate every action with text. On the tiny display, you need to place every action buttons, icons and other elements logically to make it usable for your users.
Mobile UX needs to be Logical
When you design for desktop, you need to bring clarity by providing appropriate and complete information to the users. However, this is not the case when you are designing for a mobile based screens that holds you with the space you have.
Using icons and action buttons you can save a bunch of space and still be left with an ample amount of space on the screen.
Call to Action in a Priority in Mobile UX
While you can use multiple call-outs for a desktop landing page, landing pages of mobile based devices have a different story. They need multiple call to action but have limited room.
To be sure what CTA to use and how to use, the first step is to begin by creating desktop pages comprising of a single call to action and then proceed from there when you build mobile. Then proceed to optimize the mobile features.
Minimal Forms in Mobile UX
No user would love filling out forms. Filling up forms is like holding a call while talking to a customer care representative. Form designs for mobile based UX should be about one-tenth of the desktop screen and you will definitely see a better conversion rate.
Take care of your mobile app users and keep your forms as short as possible. More the number of fields, the higher your chance of losing your user base.
