Animated logos are highly effective in building your personal brand or creating a brand awareness. Animated logos exist in different forms and styles. The purpose of creating a short intro video or logo using animated graphics is to introduce your audience with a distinct brand identity element that every user remembers.
While developing a brand, efforts are made to reach a large user base in a way that does not trouble them killing more time and yet be effective in delivering your brand message. This is what Animated logo is used for. The usual content development process might not always be enough to achieve what you aim. You need some to perform some extra tweaks to boost your branding.
What is Animated Logo Design?
A very short video clip designed using motion graphics tools that consist of several frame resulting into a logo.
The more intuitive animation you create, the more brand impact it will have on the users.
Why you Need an Animated Logo for your Company?
There are a number of ways in which animated videos can help you boost your brand identity.
- If you create video content, you can intuitively employ animated logo at the beginning so that you succeed in introducing them with your brand at the first look.
- Animated Video content are more engaging as users love movement and explanations instead of static text.
- The animated video can be used in various applications such as Presentations, Demos, or with explainer videos.
- A number of websites have also used animated logos through flash content on their homepage. This is a good approach when we are follow minimalist design approach or have app based UI.
- Adding animated logo to your promotional content is highly effective in fetching users to your product.
Also Read, How to Use Motion Graphics for Designing Explainer Videos?
How are Animated Logos Created?
Motion Graphics techniques are useful in creating animated logos for business. There are several tools that are used by expert designers to create sequence of objects and create logos that are in motion. An expert might use different tools at the same time to experiment and design an animated logo. Some widely used tools for animated logos are:
- Mograph
- Vfxer
- Lesterbanks
- Motion Graphics Exchange
- Motionworks
