Motion Graphics is a technique used by graphic designers which make use of static images, sounds or videos that gives illustration of moving objects. It is a combination of words, animation, videos and graphic design. The design part in Motion Graphic may contain creative elements of design like typography, illustration, logos, shapes and video content. They are combined together in a sequence to form animation or moved in such a way that it conveys a complete story. A beautiful Motion Graphics is based on smart idea, imagination and creativity of the designer.
Animation is one of the most effective way to interact with your audience. Since animation technology has witnessed huge popularity in the recent days, its application in various industries has increased significantly. Most of the filmmaker and TV advertisement companies have come up from the endless flexibility of animation media. Various extensibility features and vast design options in 2D as well as 3D are other basis for Motion Graphics Applications.
After Effects or AE is one of the best known program for motion graphics design. It can be used to animate, modify and composite media in 2D and 3D. In After Effects, 2D designs generated in a program like Illustrator can be used, animated and manipulated to create a motion graphics stuff. Since After Effects is created by Adobe, it has got a lot of similarities and other integration facilities with other adobe softwares. Apart from this, you can work with 2D elements within After Effects, however it is possible to work with 3D elements as well. Various Objects and components from well known 3D applications can be utilized directly as footage part inside AE. Some other resources used in Motion Graphics are:-