One of the top reasons why a number of marketing websites fail to perform is the improper design of their landing page. A Landing Page is that page of the website where you send the traffic in order to make certain action or result. A well-designed landing page can do wonders in the conversion rates.
How Important Is A Landing Page?
Most of the websites on the web are flooded with a lot of information. Perhaps, in many cases, it becomes quite essential to put a large amount of information on the website. But at the same time, if it is inappropriately structured with too many buttons, links, title and pictures, the end user might fail to use the Call To Action.
It has been noted that generally, a user spends 5 seconds on a website to decide whether to stay on it or get away from it. From designer’s point of view, the best way to utilize these five seconds is by using a clear and concise headline that is completely related to your ad message.
Focus On Call To Action
This should be the target of every Landing Page Design. Put a clear and simple message on your landing page avoiding any unnecessary items. Adding some extra piece of information would distract users from the CTA. Few ideas for CTA design are:-
- Good copy increases conversions
- The positioning of the CTA buttons also matters
- Make use of contrasting colors
- Design bold, but avoid over-size
- Avoid any sort of alternative action
- The Action To The Call should look simple
Landing Page Design Tips
Creating a Landing Page may seem like an easy task. But, it’s more than just following the basic design principles. There are a number of factors that can influence the landing page design of your website. But here, I list four most effective rules for Landing Page Design.
- Do Not Complicate Your Layout Design:- It has been often seen that designers make use of graphical content on their landing page to make it look prettier. But keep in mind that visitors on your website are of different age groups and everybody has different taste in terms of graphics. So, remove any unnecessary stuff from the page. The visitor should only come across the Call To Action and the product information.
- Avoid Interfering The User Experience:- Do not provide pop-ups or any additional dialogue boxes. It can adversely affect the website usability. Such practices would only add to the degrading of the website’s reputation.
- Focus On Headline:- Headline acts as a masterpiece while designing a Landing Page. Use simple and concise message to make it clear who you are.
- Present Social Proof:- More or less, social proof is all about the authenticity of the website and its products to the user. You need to provide any information that you think will make user trust what you tell them. Like, your website review, the number of user etc.
Landing Page is the most crucial part of a website that helps target your user. So, every care should be taken to get most out of your website by putting efforts to enhance the design of the landing page.
Oodles Studio specializes in designing websites for e-commerce companies. Since online shopping is the most preferred source of buying products, we take every care in creating well-designed landing pages that can serve merchants by allowing them to list a large number of products on their website.
