Social media is a phenomenon that people might enjoy or hate. But they can’t deny it. For many people, social media brings numerous improvements to their personal and work lives. No matter who they are or what their profession is, the chances are that it is part of their life.
For businesses that want to use social media to attract more leads, increase your sales, and broadcast their message to more people, the process is quite easy. There are multiple steps they can take for creating a streamlined and unique aesthetic for their business profile. It might be quite difficult for those who don’t know where to start. In this blog post, we will explain how to communicate your brand messages and create your brand’s social media aesthetic. So, let’s look at the ways brand design services create your brand’s social media aesthetic.
Understanding of Your Brand
Before creating anything on social media platforms such as Facebook or Instagram, it is essential to know your brand. Get familiar with your core values, your message, and of course, your branding guidelines. Your brand colors are probably going to define the whole look and the style of your social media channels. After having all of that in line, we can jump on to the next step.
Also, read | Effective Branding Strategies To Create A Powerful Brand Identity
Market and Competitor Research
This is another step we should take before posting anything on the internet. It’s because if we do the same thing as our competition, we will not stand out. Then we will not be using the full potential of social media. So, be sure to check what your competitors do. Then we can see what we can do better and how we can stand out.
Gathering Ideas and Inspiration
Once we know the essentials such as brand colors and actions we need to make to stand out, we should begin collecting ideas and gathering inspiration on how to put it all together.
Create a board for yourself and start pinning ideas you like, photos that reflect your research from the beginning of this post, and just enjoy the process. At the same time, don’t waste a week of your precious time and end up pinning new outfits you might want to try or DIY ideas for your home. Yes, that’s where Pinterest can get you in the end!
Templates vs. DIY (Design it Yourself)
Now you need to make one of the big decisions about your social media style. Will you use social media templates, or will you go with a unique DIY (Design it Yourself) approach? Using already available templates will make your process more carefree and much faster, but the charm of a unique look might be more appealing to some. No matter what you decide to go with, you will either need to know the essentials of Photoshop or Canva.
Using Templates
If you decide to use a template, make sure to pick one that fits your vision, sensibility, and covers your competitive strategy. Make sure that it has good reviews and that authors are credible throughout their shop, social media channels, and that they have other well-rated products. Also, pay attention to the description of the products you are considering to buy, since there might be some things that won’t work for you.
Review all of the details and even contact the shop owner if you need any clarifications about the items you will purchase. From my experience, most of them will reply within a couple of hours and be ready to help you out with whatever you might need.
The DIY Approach
Alternatively, if you decide to create your posts and stories from scratch, it is important that you understand what the whole process actually includes. For example, each social media platform usually has different size preferences for your images, so you will need to make sure you’ll have all those sizes covered. From vertical photos for your Instagram stories to long posts for Pinterest to more horizontal ones that you should use on Facebook and Twitter –there are a variety of sizes you’ll need to be conscious of. Here is a simple guide to help you navigate the sizing process:
Now, depending on the look you want to create, you might consider including some graphics, foliage, or other elements that might help you create that unique look you’re going after. If you already have your brand colors, it will be quite easy to put elements together and get a unique look no one else has.
All that’s left to do is to add some photos or text, and there you have it! Your custom Instagram story that fits your branding is ready to go live. Just transfer it to your phone and proudly publish on Instagram.
Conclusion
Lastly, whether we start the process from scratch, we must ensure our social media channels stand out. By being creative, unique, and different, we can get more followers, more leads, and eventually more sales. Contact our brand design company for more information and assistance regarding our services.
