Users have very fewer attention spans. That’s very evident by just looking at the website analytics. This is more important than ever to deploy design techniques which will help the user to scan and get much information from the website in a very short period of time.
It is your work to understand what other users need from the design at just one look and help them to get that information So that the users can stick around and use or explore your website. Here are few ways to do it.
1. Think Minimally
A design with many options can be quick as fast and easy for the users using the website. While at first, “think minimally” might make you think about less design style, it’s more about showing elements and effects.
Overall the goal is to limit the information from overloading and the number of decisions a user take also should meet the design goal.
- Navigation should be simple with minimum choices.
- We should always use simple typefaces that are very easy to read.
- Contrast should be between elements so that it’s easy to know calls to action
- For all pages in the design, we need to always stick to one action or a thought.
2. Encourage Action with Visual Content
Visuals which are strong, including photography and videos, are very easy to grab the attention of many users Strong visuals, including photography and videos, are very easy to grab the attention of the user, It immediately generates a click. The quickest process in design is getting from point A to Point B. If we think in terms of e-commerce. A user sees a watch on social media and clicks to get to that particular website. And must then Think about it in terms of e-commerce. A user sees a pair of shoes on social media, clicks to get to the website and must then be able to see the item (or how to find it immediately) to keep interacting with the website.
A design should be very simple and easy for the user to focus and know where to click to buy them without going into multiple pages in search of the product he is looking for. When it comes to saving user’s time with visuals, we need to use the same image for all the promotions. This strategy will work because most people can remember and process an image quickly than reading.
3. Break complicated elements into pieces.
We should always make the designs easier for the user to grasp and understand. The best possible way is to create a story so that you can break a difficult design into smaller pieces. A smaller piece of content can be easier to understand quickly, helping users to move from one element to another.
4. Cut Down Forms
One of the best ways to make the design quickly is to cut down information which we don’t need in the forms. Asking information which is very important is the key. Forms don’t have to ask for layers of information. Mostly we need to use forms that validate the data which users enter so that users know if they’ve entered something wrong and make necessary corrections.
Also, Minimizing typing and use of buttons in forms where applicable. Never ask same details again such as credit card type and credit card number.
5. Design Bold CTAs
Make the design easy to use and quick by adding the important into bold(call to action) that way the users don’t miss.
Always provide the content within the buttons that tells users exactly what to do and use bright colors and elements that are oversized and can help users to see what they are supposed to do. To show, a CTA should have plenty of contrast and color so that it doesn’t blend in with the design and draws attention to itself.
6. Edit, Edit, Edit
A good edit means to proofread or to bring a user to read everything and ensuring that it makes sense to everybody else. Always edit because a time-saving website is always easy to read and understand. We should also focus on the content with error typo-free, sentences, grammar, and sentence structure and everything should be organized in a logical manner.
7. Be Consistent
Consistency is very important when it comes to the designing part. It can be headlines, body text or the images, everything should follow a particular consistency. It also includes repeated elements, actions, and interactions that work in a way throughout the design. Which means a button should always look like a button and have the same color and font.
We need to follow the same idea for all the elements in the design that is used multiple times, such as links, icons, and forms.
Conclusion
Quick. Click. Done.
