Colors are most essential parts of designing. Color theory plays a vital role in logo designing. There must be a question in your mind that why is logo designing so important? It is just a small image, right? Then let me tell you that logo represent your brand. It conveys a company personality and helps to make it market standout.
Below are four most essentials tips to work with color more effectively in your logo designing:
#1: Understand color theory:
When it comes to logo designing, selection of colors and visualization play a very important role. It is compulsory to understand the difference between Color psychology and color symbolism. For an example according to Color Psychology red is an intuitive, physical color and according to Color symbolism red symbolizes wealth and good fortune.
All of these terms help us to understand positive and negative connotations depending on shades, tints, and tones. But the core of their psychological effects is universal enough to be considered as part of any logo design process.
#2: Take a more slight approach:
There are lots of approaches for choosing the color combination for a logo image to represent the brand like Color Affects System, in which all shades, tints, and tones of color can be categorized into one of four ‘tonal groups’.
#3: Put color in its market context:
Choosing the precise color for a brand is just not about its psychological and cultural associations and also about the competitors’ set, and wider sector trends. For an example, two brands of completely unrelated field can have the same sets of colors but two brands of same related fields must have different colors combinations in their logo.
#4: Check how color is displayed:
Last but not least, don’t forget to check your used color combination in different operating systems and different resolutions.
