What Actually is Brand Identity?
Brand identity of a company is how a particular business is being perceived by the consumers. Some of the components that count in determining the brand identity of a company are its name, tagline, logo etc. These are contributed by the business to throw back the value the company aims to bring into the market and to call on to its customers. Brand identity of a company is entirely different from brand image as it’s about how consumers actually look on the brand.
How Brand Image and Identity Differ?
In terms of branding and its business, a company’s brand identity is what it defines about
- The products or services it delivers
- The overall quality it provides to the customers
- Advantages over other competing brands etc.
Talking about the Brand Image, it is how the brand is observed by the public. The difficulty that any company faces while trying to model a brand is to get assured that its identity matches its image across the board as closely as possible. A contrary difference between the brand identity and the brand image can be made by assessing how a company is distinct in terms of market sentiment. This in turn, can make offering of services or products difficult and can also result in a loss of standards on the company’s part.
What It Takes In building A Brand Identity?
Several steps that are put forward by companies towards building a strong, effective and undeviating brand identity may typically vary, but several applications are similar in most of the cases:
- Self Analysis And Market Competition:- In-depth analysis- a count of company’s strengths, deficiencies, opportunities and threats that determine the working potential to forecast it’s working scope.
- Determine Business Goals- The brand identity should contribute in fulfilling the business goals.
- Identify Your Customer- Get familiar with the customers you want to reach to market your products. It depends on the type of products and services offered by the company.
Building a brand identity, be it for any sort of organization, is a multi-disciplinary and strategic effort towards business development. All the elements need to hold up the overall message and the business goals. It must include the name of the company, tagline, logo and design etc. Other factors to consider are style and the shade, the look and the structure of its products.
While we talk of branding, another influencing factor that weighs high is the social media presence. A proper and careful branding via social networks is more than essential as most of the user on the internet are active on social media.
Brand Value
A company’s brand is usually viewed as one of the most prominent assets on a company’s balance sheet. There are numerous ways that a budgetary value can be placed on a brand by making assumptions based on the cost that might ideally be needed to build a similar brand and by analyzing the cost of royalties to use that brand name and cash flow of comparatively less reputed businesses.
Oodles Studio is one of the leading logo design companies. Our web designers possess expertise in designing logos for organizations with their varying needs in numerous style to promote their product. Since this is the very important designing aspect, our designers take utmost care and consider every minute component during the designing process.
